Launching a new venture is both demanding and exciting, and we can help with every aspect of bringing it to life successfully. It may be an idea for the next big thing, or a new launch into an established market.
You may have a fully formed specification or the germ of an idea. Whatever stage you're at, we can provide the specialist skills you need to bring your service to life successfully.
Why invest in the user experience?
Many online services launch with a good idea wrapped in a poor user experience. Their target users never experience the service they were intended to, and whatever chance the service had for success often passes by. Equally, the margin between success and failure can be slim, so optimising the user experience can make that difference.
Overall, the benefits of a well-designed user experience are substantial:
- Engage, quickly: First impressions count more online than anywhere. Everything your customers experience in the first few seconds of arriving at your site affects them for the long-term. If the experience is good, they'll stay.
- Deliver the customer proposition effectively: What does it do? How well organised is it? How easy is it to use? How does it 'feel'? What is special about it? All questions that only the user experience can answer.
- Build trust and loyalty: Everything customers see, read, click and interact with matters. It all has a direct effect on whether they will use the service, return to it, recommend it, and so on.
- Minimise risk, maximise potential: The difference between a good user experience and a poor one can be the difference between success and failure. At best, a poor user experience will limit your ability to succeed, whereas an excellent one will ensure every bit of potential is delivered to the customer.
How can we help?
We're an excellent partner for anyone creating a new service. Our team can shape the idea and the strategy to make it happen, define the needs and characteristics of your target customers, then plan, prototype, design and deliver the solution.
Get in touch and we'll happily have an informal chat to discuss what you have in mind.
Frequently asked questions
What stage should we involve you?
The best time to involve us is before you start - but that's the ideal. Generally we get involved when the idea is at least partly formed. We're great at helping conduct feasibility studies, early stage concepting, customer and market profiling, prototyping and so on. We'll provide more value to you the earlier we're involved, and we've saved numerous clients lots of money by helping to avoid expensive mistakes.
Do we have to commit to everything up-front?
No. We will happily work with you stage-by-stage: in fact, we'll often suggest it as it often makes no sense to plan out a whole programme when the early stages might reshape everything that comes after. Many projects can be managed flexibly in this way.
Can you work to fixed budgets?
Yes. Many of our projects are to agreed fixed budgets, and we're happy to work that way. The most common cause of budget overruns is at the site owner end, so the tighter you can manage the project internally, the easier it is for us to stick to a budget without compromising the quality of the end product. We're very practical people though, and we can help make the right decisions to shape a project to fit the budget you have.
Can you work with our existing teams?
Yes. We're very collaborative by nature and work with in-house or third party teams on almost everything we do. We know how to integrate into project programmes and provide the skills that are missing. Typically, clients have in-house teams or third party suppliers that they'd like us to work with, and that's fine. We've worked with all sorts of organisations, in all sorts of ways - so we can definitely adapt to fit the needs that you have.
Can you create content for me?
Yes. We can produce anything: a few key statements, editing existing content, or creating everything you need. We can help with messaging, written content, photography, illustration, sound, video, creating PDF's... pretty much anything you could put in a website.