Save The Children UK has recently undergone a dramatic brand transformation. We were asked to help them bring the new brand to life online, providing an effective platform for all communications and campaigning activities.
Our brief was a challenging one: deliver a highly graphic and impectful visual language online, while ensuring that the site met the highest online standards.
The new site is a bold and refreshing entrant into the charity sector, delivering strong, clear messages and visual impact in an unusual but never intimidating way. The site design reflects the values of the new brand exactly,
Over time, the site will develop to incorporate a wide range of facilities and services, and is already having a positive impact on donations and support.
As usual, we provided all aspects of the front-end experience design and development from the core concepts through to AAA-compliant templates and components for integration with a new content management system, developed by Save the Children's technical partners.
