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Our clients

Tomorrow’s digital leaders are already here

Established organisations have huge digital potential.
We’ve worked with hundreds: each is unique but all have a common goal – to realise their full potential in the digital age.

Organisations with history, focused on the future

Public companies, private companies, charities, not-for-profit institutions, governments and public sector organisations: we've helped a wide spectrum of organisations like these transform their companies and drive new digital innovations.

AA Cars



AXA Health




BT Sport







Homes & Communities Agency


S&P Global Platts


Lloyds Banking Group


News Corp

The New Zealand Herald



Penguin Random House


Rothamsted Research

Sky News



The Good Food Guide


The Times

The Telegraph

Travel Republic


I always come to you when we have something really tricky to solve, and you always make the answer seem really simple

Chief Digital Officer, NHS

Unlocking new opportunities in demanding sectors

We've worked with clients in many industry sectors. Each presents demanding challenges, whether overcoming large-scale disruption or racing to harness the potential of new technologies, business models and customer behaviours.

Business intelligence

Shifting service strategies from providing periodic data and insights to delivering real-time impact intelligence for a new generation of buyers

Consumer media

Creating the strategies and experiences needed to transform from traditional print and broadcast models to digital-first businesses


Developing a new generation of customer-facing services, journalism tools and the commercial strategies to make them pay

Financial services

Established FS organisations need to reinvent themselves and their services to compete against some of the world’s most innovative startups

Consumer services

Transforming the way consumer- facing brands deliver products and services to their customers from physical or analogue channels to digital experiences

Public sector

Helping government and publicly-funded bodies reset their strategies and reinvent the way they deliver critical services to diverse audiences


Adapting historic healthcare systems to the digital age and designing new ways for millions of people to access the best possible health services


Reinventing member experiences to re-assert their relevance and deliver new types of membership value via digital platforms and services


Reinventing how lawyers and legal professionals access critical information, innovate successfully and interact with their clients in new ways


Helping book and periodical publishers redefine their role and relationship with consumers in a world dominated by powerhouse digital retailers

Charity and NFP

Building clear, strong strategies, distinctive propositions and world-class experiences to enable vital organisations to improve our world


Developing new strategies and service concepts to unlock new customer sectors and build new, super-efficient digital operating models

It might be an odd way to put it, but WF is the least ego-centric consultancy I have worked with. They want things to succeed for the same reason their client does.

Director of Strategy, 
News Corp

One of our clients working alongside our team at the whiteboard

You’ll know if you need us

We’re not right for everyone, and we don’t pretend to be. If you want an army of consultants running around your business trying to make your business fit their framework, definitely don’t call us.

If, instead, you want a dedicated expert team that you'll actually enjoy working with, with the experience to tackle the most complex challenges and the skills to turn what you are today into what you need to be tomorrow – you're in the right place.

Are you ready for change?

Get fuel for thought on a regular (but not too regular) basis. The Wrap offers insights into new innovations in digital business, interesting trends and new ways of thinking about them. Plus, you’ll receive exclusive invites and updates on our events, courses and publications.

Workshop & studio

Unit 10 New North House,
202-208 New North Road,
London N1 7BJ
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Join us

We are always looking for diverse talents to join our team of strategists, designers, etc..
Our roles