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Digital business designers

Digital business designers

It’s time to put your old business out of business

Strategy and design for the digital age
Wilson Fletcher works with forward-thinking leaders to transform their organisations into strong digital businesses

Cards medium

Who we are

A specialist digital business design team – at the forefront of digital innovation for over 18 years

What we do

We design strategies and services and inject the digital expertise companies need to think and act differently

Who we work with

Our clients are all companies with strong market positions who want to harness digital business opportunities

How we think

The best way to get to know us is in person. In the meantime, tune in to how we think about digital business

Futurestate Design: available to download now

Don't try to make your old business digital: invent the business you need to become and invest in that. Our ebook explains what futurestate design is, why it matters and how to use it in your own company.


7 futurestate design rules

Following our last two articles in the Futurestate Design series (what futurestate design is and how to approach it with the right mindset), we wanted to give you a crib sheet, of sorts, outlining the basic rules to futurestate design programmes.

Customer-led design won’t lead you somewhere new

Customer-led design is an accepted norm these days; a go-to approach for innovation teams. But there’s a fundamental flaw in customer-led design when you’re trying to take a real leap forward: customers can’t lead you there.


The value of a vision visualised

Visualising vision is a key part of our work here at WF. We use it extensively throughout our strategy and innovation programmes, and it frequently plays a vital role in helping a new initiative to progress successfully.

Why healthy companies don’t see the cliff edge coming

The last decade is littered with companies brought low by an unexpected disruption, but avoiding the same fate doesn’t require a crystal ball. A new perspective on what a healthy company looks like is the key to preventing calamity.

Progressive companies worldwide

We’ve worked with brilliant client teams around the world to deliver hundreds of successful transformation strategy and service innovation programmes.



AXA Health



BT Sport





The Good Food Guide



Lloyds Banking Group


Penguin Books

S&P Global Platts


The Telegraph

The Times

Travel Republic