Digital business designers
It’s time to put your old business out of business
Strategy and design for the digital age
Wilson Fletcher works with forward-thinking leaders to transform their organisations into strong digital businesses
Cards medium
Who we are
A specialist digital business design team – at the forefront of digital innovation for over 18 years
What we do
We design strategies and services and inject the digital expertise companies need to think and act differently
Who we work with
Our clients are all companies with strong market positions who want to harness digital business opportunities
How we think
The best way to get to know us is in person. In the meantime, tune in to how we think about digital business
Futurestate Design: available to download now
Don't try to make your old business digital: invent the business you need to become and invest in that. Our ebook explains what futurestate design is, why it matters and how to use it in your own company.
Articles
Empowering your organisation to make your futurestate real
Futurestate design is all about revealing hidden potential and shaping a clear vision of your next big transformational step. Now it’s time to focus on the people who will get you there.
7 futurestate design rules
Following our last two articles in the Futurestate Design series (what futurestate design is and how to approach it with the right mindset), we wanted to give you a crib sheet, of sorts, outlining the basic rules to futurestate design programmes.
Customer-led design won’t lead you somewhere new
Customer-led design is an accepted norm these days; a go-to approach for innovation teams. But there’s a fundamental flaw in customer-led design when you’re trying to take a real leap forward: customers can’t lead you there.
Thinking
How to approach futurestate design with the right mindset
Unlock a genuinely transformative vision of the future for your company by equipping yourself with the right thinking tools
The value of a vision visualised
Visualising vision is a key part of our work here at WF. We use it extensively throughout our strategy and innovation programmes, and it frequently plays a vital role in helping a new initiative to progress successfully.
How we innovate: six techniques that lead to breakthrough ideas
Incremental innovation is everywhere, but the real step-change, breakthrough innovations are much harder to come by. There’s no fixed formula for success, but here are six key techniques that we use consistently to generate big ideas.
Personas and beyond: representing customers in the design process
Keeping a focus on customers throughout the design process has long been the domain of the persona, but we rarely use them in favour of two more powerful and applicable tools; behavioural archetypes and behavioural modes.
Why healthy companies don’t see the cliff edge coming
The last decade is littered with companies brought low by an unexpected disruption, but avoiding the same fate doesn’t require a crystal ball. A new perspective on what a healthy company looks like is the key to preventing calamity.
Empowering your organisation to make your futurestate real
Futurestate design is all about revealing hidden potential and shaping a clear vision of your next big transformational step. Now it’s time to focus on the people who will get you there.
Progressive companies worldwide
We’ve worked with brilliant client teams around the world to deliver hundreds of successful transformation strategy and service innovation programmes.
ABC
AP
AXA Health
Bauer
BFI
BT Sport
Dennis
DK
Experian
Fairfax
The Good Food Guide
JATO
LexisNexis
Lloyds Banking Group
NHS
Penguin Books
S&P Global Platts
Spotlight
The Telegraph
The Times
Travel Republic
Waterstones
