Transforming the business of News
An industry disrupted soup-to-nuts by the internet. Plummeting advertising revenues. Consumers expecting news to be free. Social media turning breaking news into a commodity. Newsrooms shrinking. Journalists expected to be machines. Machines expected to become journalists… and the biggest opportunity to reach eyes and ears in human history.
Uncovering deep insights into changing customer behaviours and consumption patterns
Mapping complex processes and inventing tools to enhance the newsroom workflow
Conceiving a new generation of distribution platforms to commercialise content assets
Creating pioneering subscription strategies and designing paywall mechanisms to realise them
Developing flexible product monetisation and transaction models
Designing product experiences to serve millions of consumers or a handful of critical partners