Transforming the business of News

Working with brands including:

An industry disrupted soup-to-nuts by the internet. Plummeting advertising revenues. Consumers expecting news to be free. Social media turning breaking news into a commodity. Newsrooms shrinking. Journalists expected to be machines. Machines expected to become journalists… and the biggest opportunity to reach eyes and ears in human history.

Our work has included:

Insight

Uncovering deep insights into changing customer behaviours and consumption patterns

Tools

Mapping complex processes and inventing tools to enhance the newsroom workflow

Platforms

Conceiving a new generation of distribution platforms to commercialise content assets

Strategy

Creating pioneering subscription strategies and designing paywall mechanisms to realise them

Monetisation

Developing flexible product monetisation and transaction models

Experience

Designing product experiences to serve millions of consumers or a handful of critical partners