Transforming Professional Membership
In the professional membership space being part of a professional body is no longer a strong enough USP, and the tension between being a revenue-generator and an independent – sometimes mandated – membership body has led to the need to rethink and reset to remain relevant in the digital age.
Analysing current state and developing digital strategies
Designing new generation experiences for members
Creating new digital platforms for member acquisition
Shaping digital content and knowledge sharing environments
Uncovering new insights into member needs and behaviours
Modernising organisational brand, proposition and tone of voice
Do professional membership organisations have a place in the digital age? We say yes, but they need to overcome some critical challenges first.