Transforming Professional Membership

Working with brands including:

In the professional membership space being part of a professional body is no longer a strong enough USP, and the tension between being a revenue-generator and an independent – sometimes mandated – membership body has led to the need to rethink and reset to remain relevant in the digital age.

Our work has included:

Strategies

Analysing current state and developing digital strategies

Experiences

Designing new generation experiences for members

Acquisition

Creating new digital platforms for member acquisition

Content

Shaping digital content and knowledge sharing environments

Insight

Uncovering new insights into member needs and behaviours

Brand

Modernising organisational brand, proposition and tone of voice

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