When envisioning the futurestate of a company or a service, we’re usually faced with the challenge of designing for a customer that doesn’t exist yet. What do we mean by this? Well, they exist in the obvious sense, they’re just not ‘there’ yet.
Customer-led design is an accepted norm these days; a go-to approach for innovation teams. But there’s a fundamental flaw in customer-led design when you’re trying to take a real leap forward: customers can’t lead you there.
9th January 2021 marked Wilson Fletcher’s 18th birthday. The coming-of-age party we’d planned obviously won’t be happening (our 21st definitely got a scale-up) but it’s an amazing milestone for us to hit. Some reflections on the journey so far…
Keeping a focus on customers throughout the design process has long been the domain of the persona, but we rarely use them in favour of two more powerful and applicable tools; behavioural archetypes and behavioural modes.
Futurestate design is all about revealing hidden potential and shaping a clear vision of your next big transformational step. Now it’s time to focus on the people who will get you there.
If you’ve been following the series so far, you’ll know by now that the core purpose of futurestate design is to release you from the bonds of legacy thinking and behaviours.
So far in the Futurestate Design series we’ve been pretty focused on the future, as you might expect. By now, we hope, we’ve established that current-state analysis can’t tell you anything very useful about your business of tomorrow. It tells you where you are now, and where you have been, but not where you can go.
Week four of our Futurestate Design series, and by now we’d like to think you’ve got a good understanding of futurestate design and are looking at things through a different, more confident lens, as you think about implementing change in your organisation.
Following our last two articles in the Futurestate Design series (what futurestate design is and how to approach it with the right mindset), we wanted to give you a crib sheet, of sorts, outlining the basic rules to futurestate design programmes.
Unlock a genuinely transformative vision of the future for your company by equipping yourself with the right thinking tools
Opening up our toolbox to help businesses future-proof in the digital economy.
Our recent work with Nesta’s Future News Pilot Fund has highlighted again how crucial local news is, why it must have a viable future for all of our sakes, and why that future lies in forming a new relationship with consumers, starting now.
Incremental innovation is everywhere, but the real step-change, breakthrough innovations are much harder to come by. There’s no fixed formula for success, but here are six key techniques that we use consistently to generate big ideas.
Our work here at WF has been based on the principles of service-led strategy for many years. We’ve written and spoken about it before but given how central it has become to our work, it’s long overdue a simple explanation and an overview of why it’s the only way to build modern businesses fit for the digital economy.
The last decade is littered with companies brought low by an unexpected disruption, but avoiding the same fate doesn’t require a crystal ball. A new perspective on what a healthy company looks like is the key to preventing calamity.
A decade on from our original work with iconic news brands The Times and The Sunday Times, we consider an overlooked but critical quality needed for step-change transformation — and why achieving overnight success may take longer than you expect.
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