When envisioning the futurestate of a company or a service, we’re usually faced with the challenge of designing for a customer that doesn’t exist yet. What do we mean by this? Well, they exist in the obvious sense, they’re just not ‘there’ yet.
The legal sector talks a good game when it comes to innovation, but it’s struggling to move beyond incremental improvements and the innovations being delivered aren’t perceived that way with clients. Is it a case of too much law, not enough perspective?
There are many areas where commercial pressures have instilled practices in private sector companies that the public sector can take advantage of. This article highlights five that can have a profound impact
Visualising vision is a key part of our work here at WF. We use it extensively throughout our strategy and innovation programmes, and it frequently plays a vital role in helping a new initiative to progress successfully.
Achieving zero waste might be somewhat beyond our skills as a strategy and design company. But surely we can use those skills to make a dent at least? We’ve decided to use this year to find out.
As organisations everywhere undertake digital transformation programmes, an increasingly common misconception is emerging around ‘digital-first’ — that everything needs to become digital.
Most established companies struggle with how to transition into a digital-first future. Migrating customers away from legacy services is hard, and risky… so don’t try. Give them something new instead.
It isn’t easy either… but even the most traditional organisation can adapt to the digital economy successfully — and avoid a whole heap of expensive pitfalls — by following this simple, pragmatic approach.
In the first two parts of this series on content companies I set out seven principles that can underpin the digital future for content companies, and why building habit and charging everyone will be the commercial backbone. This final part focuses on why an integrated product focus is essential to make it work.
In the first part of this series on content companies, I focused on why it’s time for a real mindset shift on content monetisation and set out seven principles on which a new generation of content companies can be built. In this article I want to focus in on money and payment.
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