Incremental innovation is everywhere, but the real step-change, breakthrough innovations are much harder to come by. There’s no fixed formula for success, but here are six key techniques that we use consistently to generate big ideas.
Many companies struggle to innovate successfully, and almost none ever make a real breakthrough — because they allow business analysis to lead the way forward. To innovate successfully, back creative thinking over boxed thinking every time.
Being true to your company’s purpose makes you special. Owning up to your true purpose could be the most important thing you ever do. We’ve just done exactly that. There’s a lesson for everyone in the process we went through.
Is the ‘if it ain’t broke don’t fix it’ mindset hindering product development? It’s time businesses recognised what’s to gain by shaking off the reactive approach to products and services design and becoming more opportunistic.
Once a geeky bedroom hobby, video gaming is now a global sport with gruelling training camps, packed stadiums and six-figure prize money. Is this digital revolution changing the definition of sport itself?
An interview with Julian Goode, head of new media at the England and Wales Cricket Board
