9th January 2021 marked Wilson Fletcher’s 18th birthday. The coming-of-age party we’d planned obviously won’t be happening (our 21st definitely got a scale-up) but it’s an amazing milestone for us to hit. Some reflections on the journey so far…

The last decade is littered with companies brought low by an unexpected disruption, but avoiding the same fate doesn’t require a crystal ball. A new perspective on what a healthy company looks like is the key to preventing calamity.

Achieving zero waste might be somewhat beyond our skills as a strategy and design company. But surely we can use those skills to make a dent at least? We’ve decided to use this year to find out.

As organisations everywhere undertake digital transformation programmes, an increasingly common misconception is emerging around ‘digital-first’ — that everything needs to become digital.

Most established companies struggle with how to transition into a digital-first future. Migrating customers away from legacy services is hard, and risky… so don’t try. Give them something new instead.

Running a consultancy is never easy. As we hit another big milestone, here are some of the key lessons we’ve learned over the years.