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Innovation

Customer-led design won’t lead you somewhere new

Customer-led design is an accepted norm these days; a go-to approach for innovation teams. But there’s a fundamental flaw in customer-led design when you’re trying to take a real leap forward: customers can’t lead you there.

Service-led strategy 101

Our work here at WF has been based on the principles of service-led strategy for many years. We’ve written and spoken about it before but given how central it has become to our work, it’s long overdue a simple explanation and an overview of why it’s the only way to build modern businesses fit for the digital economy.
Photo by Jamie Fenn on Unsplash

Why healthy companies don’t see the cliff edge coming

The last decade is littered with companies brought low by an unexpected disruption, but avoiding the same fate doesn’t require a crystal ball. A new perspective on what a healthy company looks like is the key to preventing calamity.

If you want to design the future, don’t start in the past

Genuinely innovative services inspire new behaviours in customers. The best way to conceive the kind of breakthrough ideas that make this possible is to free yourself from the past. In this article we discuss why current state analysis can stop you achieving a bold step forward.