Our recent work with Nesta’s Future News Pilot Fund has highlighted again how crucial local news is, why it must have a viable future for all of our sakes, and why that future lies in forming a new relationship with consumers, starting now.
A decade on from our original work with iconic news brands The Times and The Sunday Times, we consider an overlooked but critical quality needed for step-change transformation — and why achieving overnight success may take longer than you expect.
In the first two parts of this series on content companies I set out seven principles that can underpin the digital future for content companies, and why building habit and charging everyone will be the commercial backbone. This final part focuses on why an integrated product focus is essential to make it work.
In the first part of this series on content companies, I focused on why it’s time for a real mindset shift on content monetisation and set out seven principles on which a new generation of content companies can be built. In this article I want to focus in on money and payment.
This is the first of a series of articles on the future for content companies in the digital economy. Together, they form a manifesto for change and outline a set of principles that can drive a new era of growth.