Incremental innovation is everywhere, but the real step-change, breakthrough innovations are much harder to come by. There’s no fixed formula for success, but here are six key techniques that we use consistently to generate big ideas.
Achieving zero waste might be somewhat beyond our skills as a strategy and design company. But surely we can use those skills to make a dent at least? We’ve decided to use this year to find out.
Is the ‘if it ain’t broke don’t fix it’ mindset hindering product development? It’s time businesses recognised what’s to gain by shaking off the reactive approach to products and services design and becoming more opportunistic.
On starting her maternity leave, Katie Buchanan reflects on how much the digital design industry is — or more to the point, isn’t — changing.