Potential is the currency of the global digital economy. Markets are built on it. Businesses now need to recognise and exploit it to power their own innovation and growth initiatives.
The age of old school strategy is over. Today, strategy is a language for the organisation, designed to allow it to realise its ever-changing potential.
Playbooks are all the rage here at WF, and for good reason: they’re a powerful tool to distribute strategic intent.
When organisations embark on strategically-important design programmes, one of the greatest challenges is to get everyone aligned around a common set of goals.
Personas, jobs-to-be-done, segmentations… there are numerous ways in which design teams characterise audiences. But just how useful are these characterisations when designing for today’s challenges?
We hear it being optimised, deepened, broadened and measured, but is ‘engagement’ really a metric we can rely on to measure success?