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The value of a vision visualised

Visualising vision is a key part of our work here at WF. We use it extensively throughout our strategy and innovation programmes, and it frequently plays a vital role in helping a new initiative to progress successfully.

10 lessons from 15 years.

Running a consultancy is never easy. As we hit another big milestone, here are some of the key lessons we’ve learned over the years.

Should we still characterise audiences?

Personas, jobs-to-be-done, segmentations… there are numerous ways in which design teams characterise audiences. But just how useful are these characterisations when designing for today’s challenges?