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Digital business designers

How to design for the customers of tomorrow

When envisioning the futurestate of a company or a service, we’re usually faced with the challenge of designing for a customer that doesn’t exist yet. What do we mean by this? Well, they exist in the obvious sense, they’re just not ‘there’ yet.

Service-led strategy 101

Our work here at WF has been based on the principles of service-led strategy for many years. We’ve written and spoken about it before but given how central it has become to our work, it’s long overdue a simple explanation and an overview of why it’s the only way to build modern businesses fit for the digital economy.

Photo by Jamie Fenn on Unsplash

Why healthy companies don’t see the cliff edge coming

The last decade is littered with companies brought low by an unexpected disruption, but avoiding the same fate doesn’t require a crystal ball. A new perspective on what a healthy company looks like is the key to preventing calamity.

How The Times’ success was built on more than big ideas

A decade on from our original work with iconic news brands The Times and The Sunday Times, we consider an overlooked but critical quality needed for step-change transformation — and why achieving overnight success may take longer than you expect.

If you want to design the future, don’t start in the past

Genuinely innovative services inspire new behaviours in customers. The best way to conceive the kind of breakthrough ideas that make this possible is to free yourself from the past. In this article we discuss why current state analysis can stop you achieving a bold step forward.