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Digital business designers

How to design for the customers of tomorrow

When envisioning the futurestate of a company or a service, we’re usually faced with the challenge of designing for a customer that doesn’t exist yet. What do we mean by this? Well, they exist in the obvious sense, they’re just not ‘there’ yet.

Coming of age: 18 years of WF

9th January 2021 marked Wilson Fletcher’s 18th birthday. The coming-of-age party we’d planned obviously won’t be happening (our 21st definitely got a scale-up) but it’s an amazing milestone for us to hit. Some reflections on the journey so far…

Why current-state analysis matters in a futurestate design programme

So far in the Futurestate Design series we’ve been pretty focused on the future, as you might expect. By now, we hope, we’ve established that current-state analysis can’t tell you anything very useful about your business of tomorrow. It tells you where you are now, and where you have been, but not where you can go.

If you want to design the future, don’t start in the past

Genuinely innovative services inspire new behaviours in customers. The best way to conceive the kind of breakthrough ideas that make this possible is to free yourself from the past. In this article we discuss why current state analysis can stop you achieving a bold step forward.

Legal innovation needs to learn some new tricks

The legal sector talks a good game when it comes to innovation, but it’s struggling to move beyond incremental improvements and the innovations being delivered aren’t perceived that way with clients. Is it a case of too much law, not enough perspective?

The value of a vision visualised

Visualising vision is a key part of our work here at WF. We use it extensively throughout our strategy and innovation programmes, and it frequently plays a vital role in helping a new initiative to progress successfully.

The Wilson Fletcher podcast series

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