Windows tablets – who knew they’d be good?
There’s hope that interface innovation will carve a space out for Microsoft with the launch of their Surface tablet.
Big ideas realised.
We are a digital service innovation practice.
From our studios in London and Sydney, our team generates design intelligence, shapes strategies and designs digital services.
The Human Layer.
Our app-standard-magazine-in-a-browser goes live for everyone with an interest in the digital service experience.
Curly’s Pocket Guide.
Bringing the rules and amazing facts of sport to life in this fun and informative iPad and iPhone app.
AP Video Hub
A revolutionary, real-time service delivering top-quality news footage to video professionals worldwide.
Our services
Help our clients to deliver cutting-edge digital services.
Integrated, multidisciplinary, strategic projects…
that’s what we do best. Three core services give us the tools and expertise to think broadly about every project we undertake.
Experience design
defines how a service behaves. We conceive and design digital services that delight customers and deliver on their commercial goals. More
Design intelligence
is a critically important asset. We use insight techniques to understand behaviour, identify new opportunities and fuel design thinking. More
Digital futures
is our unique approach to digital strategy. We can invent a new future for an entire organisation or re–invent the direction of a struggling service. More
Experience Design.
Experience design has a profound effect on customers and commercial performance.
We design compelling service experiences – from core concept to the smallest details – using rapid, integrated design methodologies.
Our work delivers…
- rich digital experiences on the web, in apps, or in browser–based applicatons.
- highly optimised, usable service interfaces.
- intelligent solutions that delight customers and deliver commercially.
Experience design methods include:
- Rapid concept visioning
- Interaction design
- Value mapping
- Brand language creation
- Screen visualisation
- Concept prototyping
- Front–end development
- Messaging and copy frameworks
See also:
Design intelligence. Digital futures.
Design intelligence.
Design intelligence inspires powerful ideas and informs critical design decisions.
We generate opportunistic and practical insight from an analysis of customer behaviour, organisational and market dynamics.
Our work delivers:
- deep insight into customers; their behaviour, characteristics, and future potential.
- market opportunities, patterns, and trends.
- user-optimised service interfaces.
- customer and market–validated service concepts, propositions and commercial models
Insight methods include:
- Behavioural profiling
- Market mapping
- Value analysis
- Co-creation workshops
- Stakeholder workshops
- Group research sessions
- 1:1 interface testing
- Eye-tracking
See also:
Experience design. Digital futures.
Digital futures.
A robust digital futures strategy is essential for any forward–thinking organisation.
We help organisations invent, articulate and deliver compelling digital strategies, from disruptive models to practical roadmaps.
Our work delivers:
- organisation and service–level digital strategies.
- service models and market propositions.
- commercial models and feasibility analysis.
- practical product development roadmaps and innovation frameworks.
Digital futures methods include:
- Service modelling
- Proposition development
- Feasibility studies
- Commercial modelling
- Roadmapping
- Digital strategy boards
- Senior team strategy programmes
See also:
Experience design. Design intelligence.Our work
Is experienced by millions of people around the world, every day.
Alesia.
A revolutionary initiative to reinvent global publishing for NewsCorp. Never seen until now and still years ahead of its time.
What sort of projects do we take on?
All sorts. Our team delivers everything from a global service strategy or radical R&D concept to performance-enhancing optimisations of an existing service.
Our work spans sectors, countries and scale with equanimity… and we love a new challenge.
The Times & Sunday Times.
Paywall strategy and design, customer intelligence, and experience design across both titles.
Go to the website
Which?
Strategy, NPD, consumer intelligence and experience design work for numerous components of Which? online.
Go to the website
LGA Knowledge hub
Creating a revolutionary community platform for local government.
Go to the website
The Human Layer
Our iPad magazine on the digital service experience. If you run a digital service, you need it.
THL websiteLatest posts from
The Sidebar:
Mind–reading robots poised to keep students in line
Teaching humanoid bots detect student attention levels and use human tricks to focus kids as soon as they start drifting off.
Like my jacket?
C&A Brazil has come up with a solution to shopping indecision, with a campaign displaying public votes on items of clothing hanging in store.
What are we working on right now?
Secrecy is one of our core principles, and we take it seriously: many of our more strategic projects are never shown. These are some of the topics–in–progress…
- Data–rich web applications.
- Persistent multi–device services.
- Local digital media services.
- Second–screen TV applications.
- Subscription services.
- Paid content services.
- iPad–focused magazines.
- Conversion optimisation.
Ninemsn
Complete experience redesign and consumer intelligence for Australia’s leading – and most valuable – internet portal.
Go to the website
Our clients
are ambitious, forward–thinking organisations.
Working with us involves, well, working with us…
You’re the experts in your business, so we want you on the team with us, not at arms’ length.
Our clients say that working as a single team is one of the most distinctive – and enjoyable – aspects of working with us.
“Wilson Fletcher are a unique and talented bunch. They work collaboratively and use refreshing common sense which not only gets good results quickly but pretty much fits in with any working style that is required from the smallest to largest projects.”
Which?
“Its a delight to work with a company that you can trust in this way – they have an incredibly flexible approach and are absolutely focused on getting you the results you need while still sticking to the timescales and budget you agreed.”
News International.
“Each time I’ve worked with WilsonFletcher I’ve felt privileged to learn from a collection of smart, intuitive and talented people who are as passionate as I am about delivering the right outcome for my products and business.”
APN.
Our facilities
Are some of the most sophisticated in the world.
We built studios with spaces designed for collaborative working, and we’ve created our own state–of–the–art research facilities.
Our labs are all about getting closer to the people who matter.
We use them for everything from broad–thinking stakeholder idea generation and customer co–creation sessions through consumer attitude research to fine–grained interface analysis and optimisation testing. In fact, they’re well suited to almost any kind of in–person insight work…
…but we’re not selfish: we rent out our labs to client teams and other researchers too. Get in touch to make a reservation or just to arrange to come in for a look around…