Wilson Fletcher

Wilson Fletcher

your digital

In a world where digital upstarts are rewriting all the rules, established organisations face a constant battle to realise their digital potential.

/ Challenges

Strategy and design for the digital economy.

We help our clients with some of their most critical challenges.

Develop new digital-first strategies
Rethink and redesign underperforming services
Design services for new customers and markets
Identify new service opportunities
Transform new ideas into market-ready concepts
Monetise content and data assets
Re-create brands and positioning
Create services for new markets
Create subscription and membership services


/ Strategy

A fresh perspective on your offer.

Old-world strategy creates old-school organisations: modern organisations need strategy built with a digital mindset.

We use service-led strategy – our distinctive digital-first approach – to help established organisations compete with the best of the digital elite.

  • Service strategy
  • Visioning/positioning
  • Peer/market analysis
  • Monetisation strategy
  • Content strategy
  • Advisory & facilitation
/ Design

Design built on commercial purpose.

A poor customer experience translates directly into commercial under-performance: modern organisations need extraordinary digital presence to compete successfully.

Our approach to experience design unites commercial ambition and user-centricity in a collaborative, purpose-driven approach to design.

  • Brand design
  • Visual language
  • UX/service architecture
  • Cross-platform UI design
  • Rapid prototyping
  • Rich prototyping/pilots
  • Front-end apps/assets
/ Research

Human insights power innovation.

The greatest leaps have always come from simple, human insights. Even in the most data-rich organisations, customers, stakeholders and staff hold some of the most valuable strategic assets your organisation will ever have.

We use strategic research to build powerful insights that challenge assumptions, transform how you think and spark the initiatives that will power future success.

  • Concept research
  • UX/UI research and testing
  • Brand research
  • Customer co-creation
  • Stakeholder/staff research
  • Service/process mapping

Our thinking

Latest updates

Latest posts

Latest posts from our blog, The Human Layer



We’ve worked with some of the best.

Big, small, private, public, government, charity, B2C, B2B and every variation in between: we’ve been fortunate to work with some amazing people at organisations around the world, including:

Associated Press

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Bauer logo

British Film Institute

British Film Institute logo

BT Sport

BT Sport logo


Capgemini logo


DK logo


Experian logo

Good Food Guide

Good Food Guide logo


Jato logo


Kiss logo

Lexis Nexis

Lexis Nexis logo

Local Government Association

Local Government Association logo


MetService logo

News Corp

News Corp logo


NHS logo

Penguin Random House UK

Penguin Random House UK logo


Platts logo

Sky News

Sky News logo


Spotlight logo

The Sunday Times

The Sunday Times logo


Telegraph logo

Travel Republic

Travel Republic logo

Venture Founders

Venture Founders logo


Waterstones logo


Which logo

About us

We’re trusted with the things that really matter.

Whether as advisors, challengers or creators, we’re trusted strategy and design partners for some of the world’s most ambitious organisations.

For the last 15 years our distinctive, digital-first approach has helped a diverse range of organisations around the world to thrive in the digital economy.

Our specialist team of strategists, designers, researchers and technologists works alongside organisational leaders and product teams to deliver critical, complex projects in rapid, intensive programmes.

Get in touch

We love a challenge

Wilson Fletcher was founded on the belief that digital services would become essential to everyday life, and would underpin the future of every organisation, everywhere.

Over the last 15 years we’ve built a unique body of experience helping established organisations take advantage of the strategic potential of digital services.

We’d love to talk.

Find us

WeWork London Fields,
115 Mare Street, London E8 4RU

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