Skip to main content

Digital business designers

It’s time to put your old business out of business

Strategy and design for the digital age
Wilson Fletcher works with forward-thinking leaders to transform their organisations into strong digital businesses

We believed long ago that a whole generation of established companies and services would need to be reimagined to thrive in the digital economy, so we set up a consultancy to provide the strategy, design and insight support to make it happen. We’ve been doing it ever since.

Who we are

Futurestate Design; book available now

Incremental innovation is everywhere, but the real step-change, breakthrough innovations are much harder to come by. There’s no fixed formula for success, but here are six key techniques that we use consistently to generate big ideas.

Find out more here

Articles medium

Focused on maximising your business ecosystem? Visualisation is vital.

Large organisations increasingly realise the importance of developing partnerships and building out ecosystems. Used well, ecosystems enhance and accelerate innovation; enabling the rapid development of new products and services to generate new revenue streams from customers old and new.

Customer-led design won’t lead you somewhere new

Customer-led design is an accepted norm these days; a go-to approach for innovation teams. But there’s a fundamental flaw in customer-led design when you’re trying to take a real leap forward: customers can’t lead you there.

Coming of age: 18 years of WF

9th January 2021 marked Wilson Fletcher’s 18th birthday. The coming-of-age party we’d planned obviously won’t be happening (our 21st definitely got a scale-up) but it’s an amazing milestone for us to hit. Some reflections on the journey so far…

Progressive companies worldwide

We’ve worked with brilliant client teams around the world to deliver hundreds of successful transformation strategy and service innovation programmes.



AXA Health



BT Sport





The Good Food Guide



Lloyds Banking Group


Penguin Books

S&P Global Platts


The Telegraph

The Times

Travel Republic


Futurestate Design

Think differently about the future of your business

Get ahead

Are you ready for change?

Get fuel for thought on a regular (but not too regular) basis. The Wrap offers insights into new innovations in digital business, interesting trends and new ways of thinking about them. Plus, you’ll receive exclusive invites and updates on our events, courses and publications.

Workshop & studio

Unit 10 New North House,
202-208 New North Road,
London N1 7BJ
View directions

Join us

We are always looking for diverse talents to join our team of strategists, designers, etc..
Our roles