Invent? Reinvent? Accelerate? Transform?

Uncovering hidden opportunities. Overcoming commercial challenges. Leaving legacy behind. Shaping big ideas and bringing them to life. Realising the full digital potential of every organisation.

This is business innovation, by design.

Wilson Fletcher is a business innovation consultancy.

Our expert team of researchers, strategists and designers has been helping established organisations become strong digital businesses for more than 16 years.

We make digital businesses.

We design digital-first strategies, services and experiences that help our clients to accelerate service innovation and modernise their businesses.

Making digital businesses demands a modern toolkit.

All of our work is built on a set of four core practice areas that have been the foundation for hundreds of successful initiatives.

Strategic insight

Uncovering vital insights with behavioural research, design research and market analysis.

Business design

Shaping purpose, vision, and positioning and the business models to deliver on them.


Blending bold creative thinking and digital-first strategy to shape new propositions.

Experience design

Shaping brands, concepts, interfaces and prototypes to realise the potential of strategic thinking.

Positive progress in challenging sectors.

Our work touches millions of people every day. We’ve helped organisations to innovate, adapt and move forward. Here’s an insight into some of the sectors we’ve worked in and the organisations we’ve helped within them.

We work with brilliant people.

They’re leaders of change and they have a tough job. We call them transformers. They work in incredibly diverse organisations who need a step-change in their digital proposition and they’re driven to make it happen. They lead in organisations like these:

We work in an exciting world.

The digital economy gives us plenty to think about. These are some of the latest topics keeping us and our clients up late, from our Medium blog: